Sony 77 Inch OLED 4K Ultra HD TV BRAVIA XR8B – Only $1798.00 (14% OFF)
- Solid 14% off compared to typical pricing.
- You save $300.00 — great for budget-conscious shoppers.
- Strong deal for tech and electronics shoppers.
- Trusted Sony product — verified deal.
- Verified and price-checked by DealProGo.
Cons: Check availability before purchase
- Students and professionals on a budget.
- Office workers and remote workers.
- Anyone upgrading or replacing electronics.
- Deal hunters looking for verified low prices.
Experience stunning picture quality with the Sony 77-inch OLED 4K Ultra HD TV BRAVIA XR8B, featuring Smart Google TV, Dolby Vision HDR, and exclusive features optimized for PlayStation 5.
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What to check before buying
Sony 77 Inch OLED 4K Ultra HD TV BRAVIA XR8B Smart Google TV with Dolby Vision HDR and Exclusive Features for PlayStation® 5 (K-77XR8B) is shown here with DealProGo context so shoppers can evaluate the price, source, and buying tradeoffs before leaving for Amazon.
Price Read
At $1798.00 versus a listed regular price of $2098.00, this works out to about 14% off before any shipping, tax, or retailer-specific terms.
Buying Checks
- Confirm this is the exact Sony model or variant you want.
- Confirm model number, generation, storage, memory, size, or compatibility before buying.
- Compare warranty, return window, and whether the listing is new, open-box, or refurbished.
- Check whether accessories, chargers, cables, or subscriptions are included.
Best For
- Good fit for shoppers replacing or upgrading a device.
- Useful for price comparing against major retailers before checkout.
- Best for buyers who already know the specs they need.
Compare Before Buying
- Same model at another retailer
- Previous-generation model with similar specs
- Certified refurbished or open-box alternatives
Editorial Verdict
DealProGo treats this as a comparison-worthy tv deal, not a final purchase recommendation. Use the retailer page to confirm price, stock, shipping, and returns before you buy.
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Shopper notes
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Great up graded Set up a pain Sony color the best great blacks are great. dose a great job of up scaling dvds and any low bit rate video. Audio out tos link pcm is must better then my olde xbr 90over all great up gradeC
Incredible picture! Excellent picture quality, as expected from a Sony product. This is a Google TV and it is very intuitive. Set up is a breeze compared to older models of smart TVs. We got the 65 in and we love it. We would have gotten the 70 in if it was available. The brightness of our picture compared to our 12-year-old Sharp is pretty amazing.
Near Perfect for Films and Games This is the first OLED TV I’ve purchased and WOW I didn’t realize just how much better it looks compared to a regular 4K LED. The colors are great, but some of the AI upscaling and motion smoothing options make the image look much worse in my opinion. The only upscaling feature I would use would be Reality Creation, as it does a very good job of upscaling the image while leaving minimal artifacts behind (I would assume it’s some version of PSSR on the TV itself). For gamers, the latency rivals m
SONY XR8B So far so good. So far so good, if you like the standard SONY facial skin colors.Other than that as they say OLED TV is for darker rooms. After setting the picture adjustment to my liking watched the in color version of Spider Noir on Prime. The video was great and a plus for me was the front screen speaker. Hope it last as long as my still working 55" LED SONY.
Love this TV! Enjoying the high quality picture and easy to use remote and dashboard. We had a previous Bravia model years ago and are experiencing the same high quality! Very intuitive to set up and use!
The best looking TV I’ve literally ever seen Wow. It’s really gorgeous. I was debating between this one and another Sony oled that was about $600 more. I can say there’s no way the other one is worth the extra money. This one really is insanely nice. The picture is almost trippy how clear and colorful it is. I’ve been playing Cyberpunk on it and it’s beautiful. The software is the best I’ve used that’s built into a tv. It’s not perfectly intuitive but it’s the best one I’ve used. It’s also by far the most responsive. The remote is better t
Awesome TV at a good price Arrived in good shape, quite large box and well protected. Takes 2 people to handle the box as large n heavy. No issues setting up. Picture being OLED is wonderful and such big difference from regular LED technology. Sony quality very high end. Used the optical output audio line for sound and had no issues sounds great. The built in audio system is OK, does the job but isn’t that great as the is designed for using an external sound system. Frame is thin so does not waste any valuable wall space.
Absolutely killer TV for ps5! The picture on this screen is amazing. I purchased this for my PS5 gaming TV and it does not disappoint! Crimson Desert graphics rival the highest end PC systems which is what I was hoping for. Also very cool that activating the controller turns on the TV natively, I didn't have to configure anything. Movies and streaming look fantastic. Has the best black color and contrast I've ever seen on a TV. It's still a little pricey, but so worth it. The audio is pretty great too. Voices sound like they